01 · Statewide heat map
Hexbin density of geocoded venues weighted by the sum of log(receipts) over the last 12 months. Metro cores are obvious; so is the I-35 corridor.
Hexbin density of geocoded venues weighted by the sum of log(receipts) over the last 12 months. Metro cores are obvious; so is the I-35 corridor.
Rolling-12-month leaderboard. Stadiums, convention centers, and downtown Dallas/Austin/Houston dominate. Stack shows liquor / wine / beer mix.
Houston tops the state with 2,556 active venues; Dallas and Austin cluster tight around $960M. Note how few venues it takes to carry a small town: New Braunfels, Galveston, The Woodlands each punch above their weight per-capita.
Full statewide history stacked by beverage category. The April 2020 pandemic crater is annotated; the recovery exceeds pre-pandemic peaks by late 2021 and growth has continued since.
Filtered to venues with $1M+ in the last 12 months (to remove noise from tiny venues). Compares 2019 monthly average to last-12-month monthly average. Scoot Inn in Austin tops the gainers; several stadium concessionaires and declining bars anchor the right side.
Wine-only ranking. The Post Oak / Mastro's / Sullivan's complex in Houston tops at $7M (45 % of sales). Pappas Bros Steakhouses (Dallas + Houston) are the purest wine specialists at 66–73 % share.
Same statewide trend as chart 04, but with the nominal series compared against a CPI-deflated (FRED CPIAUCSL) version in constant current-month dollars. Nominal receipts have grown +127 % since 2007; adjusted for inflation the real growth is +45 %. The 2007-baseline flat-line lingered until ~2014 before real growth kicked in.
Top 30 Texas cities by mixed-beverage receipts per resident (last 12 months), filtered to places with 5,000+ population and at least 3 venues. Webster ($3,373 / person, pop 12k) and Highland Park ($2,966 / person, pop 9k) dominate — destination-dining towns punch way above their headcount. Houston, despite being the state's #1 total, comes in dead last here at $555 / person.
Left: statewide 12-month-rolling mix since 2007. Remarkably stable — liquor has hovered around 60 %, wine ~12 %, beer ~27 % for nearly two decades. Right: top 30 venues normalized to 100 % — the variance is massive: Brennan's Houston runs 91 % wine, YO Ranch Steakhouse 100 % wine, while Billy Bob's Texas and Rangers Ballpark sit heavily on beer.
